The RQOH (Le Réseau québécois des organismes sans but lucratif d’habitation) is a non-profit organization whose mission is to provide quality, subsidized and non-subsidized housing accommodations for active retirees from all walks of life. DG4 was asked to create a regional ad campaign to help raise awareness of their services, break the stereotype of unappealing social housing and portray the organization in a positive light.

To establish top-of-mind awareness of MJET in a fiercely competitive environment, we created an advertising campaign focused on its unique offering: customized interiors combined with an auxiliary fuel system. Major changes were also made to the MJET Web site. The results were immediate.

Innotech Aviation is the largest provider of products and services for corporate aircraft in Canada. DG4 designed a graphics platform to integrate Innotech’s advertising. The process highlights the company logo to establish top-of-mind awareness. The platform includes the new corporate signature: “Your comfort zone / Votre zone de confort.”

The RQOH (Le Réseau québécois des organismes sans but lucratif d’habitation) is a non-profit organization whose mission is to provide quality, subsidized and non-subsidized housing accommodations for active retirees from all walks of life. DG4 was asked to create a regional ad campaign to help raise awareness of their services, break the stereotype of unappealing social housing and portray the organization in a positive light.

In January 2008, DG4 was awarded the mandate to integrate the new Lafarge corporate branding into the packaging of all their cement bag products, over 100 bags in total. To promote the launch of the new bags, DG4 developed a series of print ads aimed specifically to the U.S., the Canadian and the Quebec markets, and also produced an animated web banner advertisement for a leading U.S. online, construction magazine.