
Excellent marketing communications takes more than just outstanding creativity. Its also requires sharp, well-informed thinking. DG4 is proud of its close partnership with Seefeld Group - an internationally oriented marketing consultancy firm that specializes in research, strategy and business development.
With Seefeld Group, our communications are not only great, theyre smart.
www.seefeldgroup.com
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Morgan Schaffer display
Morgan Schaffer is a world class leader in fault gas detection technology for electrical power stations and public utilities. DG4 created product ads and a trade show display that made the company stand out from the competition using visuals based on their brand attributes: precision and accuracy.
Morgan Schaffer display
Morgan Schaffer is a world class leader in fault gas detection technology for electrical power stations and public utilities. DG4 created product ads and a trade show display that made the company stand out from the competition using visuals based on their brand attributes: precision and accuracy.
Morgan Schaffer Myrkos ad
Morgan Schaffer is a world class leader in fault gas detection technology for electrical power stations and public utilities. DG4 created product ads and a trade show display that made the company stand out from the competition using visuals based on their brand attributes: precision and accuracy.
Morgan Schaffer Myrkos ad
Morgan Schaffer is a world class leader in fault gas detection technology for electrical power stations and public utilities. DG4 created product ads and a trade show display that made the company stand out from the competition using visuals based on their brand attributes: precision and accuracy.
Lafarge Backsaver logo
The Backsaver is a small format, 20 kg cement bag that can be lifted and handled with greater ease than most cement bag products that are only available in heavier weight bags.
Lafarge cement bag intranet
DG4 was awarded the mandate to integrate the new Lafarge corporate image into the packaging of all their cement bag products, over 100 bags in total. To facilitate the artwork approval process for such a large scale production, DG4 created a custom-designed intranet used by over 40 Lafarge product managers. Structured as a chatboard, this application allowed users to view new designs, download PDFs and post comments online.
Old bag artwork example
In January 2008, DG4 was awarded the mandate to integrate the new Lafarge corporate image into the packaging of all their cement bag products, over 100 bags in total.
100 bags redesigned
In January 2008, DG4 was awarded the mandate to integrate the new Lafarge corporate image into the packaging of all their cement bag products, over 100 bags in total.
Lafarge Backsaver logo
The Backsaver is a small format, 20 kg cement bag that can be lifted and handled with greater ease than most cement bag products that are only available in heavier weight bags.