Lafarge’s Cement Division wanted to unify its advertising for all of its products across all markets. DG4 designed a flexible, customizable platform geared toward strengthening brand attribution. The centerpiece was an icon evoking Lafarge’s professionalism and know-how. Launched in 2006, the campaign covers seven different products and is still going strong.

Lafarge’s Cement Division wanted to unify its advertising for all of its products across all markets. DG4 designed a flexible, customizable platform geared toward strengthening brand attribution. The centerpiece was an icon evoking Lafarge’s professionalism and know-how. Launched in 2006, the campaign covers seven different products and is still going strong.

Lafarge’s Cement Division wanted to unify its advertising for all of its products across all markets. DG4 designed a flexible, customizable platform geared toward strengthening brand attribution. The centerpiece was an icon evoking Lafarge’s professionalism and know-how. Launched in 2006, the campaign covers seven different products and is still going strong.