Algoma wanted to communicate its new focus with a brand image based on its three core business values: productivity, quality and cost. Algoma’s new logo, a triangle of solid steel rolls, highlights these values with strength and simplicity. Today, Algoma has regained its place at the forefront of the North American steel industry.

A regionally-renowned restaurant serving terroir cuisine while doubling as a bar and night club, La Cohue is the trendy, hot-spot in the town of Joliette, Québec. DG4 chose to highlight the young company’s energy and drive, while maintaining the traditional epicurian flavour of good regional cuisine.

In January 2008, DG4 was awarded the mandate to integrate the new Lafarge corporate image into the packaging of all their cement bag products, over 100 bags in total.

A private, charitable foundation, GIV3’s mission is to educate Canadians about philanthropy and encourage them to participate for the common good of all people. The foundation’s core message is based on giving 3 percent of your income and 3 hours of your time every month. In developing the GIV3 logo, DG4 placed emphasis on the number 3, which was created by playfully inverting the letter E from the words GIVE and DONNE.

JADI is a marketing consultants firm serving the pharmaceutical industry. The logotype was designed to reflect the company’s particular niche: research and advanced learning.

The Backsaver is a small format, 20 kg cement bag that can be lifted and handled with greater ease than most cement bag products that are only available in heavier weight bags.

CFM (Customer Focused Marketing) is a top-tier marketing consultants firm for corporate executives. The three circles comprising the logotype represent a Venn diagram, a well-known marketing tool used to illustrate complex relationships between sets of factors.

Innotech Aviation is the largest provider of products and services for corporate aircraft in Canada. DG4 designed a graphics platform to integrate Innotech’s advertising. The process highlights the company logo to establish top-of-mind awareness. The platform includes the new corporate signature: “Your comfort zone / Votre zone de confort.”

DG4 created new branding and promotional tools for the Montreal Chamber Orchestra. By researching competitors and highlighting the MCO’s unique position as a provider of free classical music to all, DG4 created a fresh new approach that underscores community accessibility and unique programming.

The Saint-Patrick’s Society of Montreal wanted a bilingual poster to commemorate its 174th annual luncheon, hosted for several hundred people. As all Quebecers know, the big Saint Patrick’s Day Parade is always held very close to… the spring thaw. The Society received scores of compliments on its poster.

The Backsaver is a small format, 20 kg cement bag that can be lifted and handled with greater ease than most cement bag products that are only available in heavier weight bags.