Algoma wanted to communicate its new focus with a brand image based on its three core business values: productivity, quality and cost. Algoma’s new logo, a triangle of solid steel rolls, highlights these values with strength and simplicity. Today, Algoma has regained its place at the forefront of the North American steel industry.

Algoma wanted to communicate its new focus with a brand image based on its three core business values: productivity, quality and cost. Algoma’s new logo, a triangle of solid steel rolls, highlights these values with strength and simplicity. Today, Algoma has regained its place at the forefront of the North American steel industry.

Algoma wanted to communicate its new focus with a brand image based on its three core business values: productivity, quality and cost. Algoma’s new logo, a triangle of solid steel rolls, highlights these values with strength and simplicity. Today, Algoma has regained its place at the forefront of the North American steel industry.