The RQOH (Le Réseau québécois des organismes sans but lucratif d’habitation) is a non-profit organization whose mission is to provide quality, subsidized and non-subsidized housing accommodations for active retirees from all walks of life. DG4 was asked to create a brochure to help raise awareness of their services, break the stereotype of unappealing social housing and portray the organization in a positive light. Our approach was to show a happy, welcoming environment by photographing actual residents playfully interacting with each other, instilling a sense of community and quality of life.

The RQOH (Le Réseau québécois des organismes sans but lucratif d’habitation) is a non-profit organization whose mission is to provide quality, subsidized and non-subsidized housing accommodations for active retirees from all walks of life. DG4 was asked to create a brochure to help raise awareness of their services, break the stereotype of unappealing social housing and portray the organization in a positive light. Our approach was to show a happy, welcoming environment by photographing actual residents playfully interacting with each other, instilling a sense of community and quality of life.

The RQOH (Le Réseau québécois des organismes sans but lucratif d’habitation) is a non-profit organization whose mission is to provide quality, subsidized and non-subsidized housing accommodations for active retirees from all walks of life. DG4 was asked to create a brochure to help raise awareness of their services, break the stereotype of unappealing social housing and portray the organization in a positive light. Our approach was to show a happy, welcoming environment by photographing actual residents playfully interacting with each other, instilling a sense of community and quality of life.

The RQOH (Le Réseau québécois des organismes sans but lucratif d’habitation) is a non-profit organization whose mission is to provide quality, subsidized and non-subsidized housing accommodations for active retirees from all walks of life. DG4 was asked to create a brochure to help raise awareness of their services, break the stereotype of unappealing social housing and portray the organization in a positive light. Our approach was to show a happy, welcoming environment by photographing actual residents playfully interacting with each other, instilling a sense of community and quality of life.